37 Instagram Marketing Statistics for Marketers in 2021

While you’re preparing your marketing plan for 2020, it’s important to keep up to date with one of the most popular social networks, Instagram. We have compiled all the important Instagram statistics you should keep in mind this year to make sure you are working with the right information. With this post, you can learn about Instagram marketing statistics by AvesAPI that will come in handy when preparing a marketing plan in 2020.

If you want to stand out with Instagram Marketing Statistics in 2020, you should consider these items.

Here are Instagram Marketing Statistics

Overall Instagram statistics

1.Instagram is the second most downloaded app in Apple apps, Youtube, with more downloads in 2018 (2019 data are currently not available). This shows that Instagram is attracting new users – as you can see in Instagram user statistics.

2. Instagram is the 10 most searched applications in Google queries.
Half of the top 10 most searched searches are general terms such as weather, news, and videos. But Facebook, Google, YouTube, and Amazon are also in the top 10, ahead of Instagram.

However, since Instagram is not primarily used as a web interface, the high download rating of the application is an element that needs more attention.

3. Instagram has now begun to hide the number of likes and video views in 7 countries. In
April, the number of likes began to hide in Canada, and in July it began to hide in six more countries.

These countries:

  • Australia
  • Brazil
  • Canada
  • Ireland
  • Italy
  • Japan
  • New Zeland

However, this does not mean that the likes lose their importance. In fact, we see that creating compelling Instagram content to create engagement becomes even more important, as 41% of Canadian creators say that interaction rate drops after hiding the number of likes.

Instagram user statistics

4. 1 billion people use Instagram every month
Considering active users, Instagram comes second in traditional social networks after Facebook. When we look at all social platforms, Instagram ranks fifth – Facebook, YouTube, Whatsapp, Fb Messenger, and WeChat.

5.5 million people use their Instagram Stories every day
Three years after their release, Stories have become a feature that made Instagram popular.

With half a billion people using Stories every day, it’s clear that Stories are an important channel for brands. (You will also see the Instagram statistics that explain this part later in the post.)

6.89% of users are from outside the USA

Only 110 million of Instagram’s 1 billion users live in the USA. Americans are the top Instagram users, but they’re far from the majority. If we count the top five countries that use Instagram the most:

  • Brazil: 70 million users
  • India: 69 million users
  • Indonesia: 59 million users
  • Russia: 40 million users

It’s an important piece of information you can use when thinking about how to define your target audience on Instagram and how to create content.

7.In line with the estimation of eMarketer, which will reach 112.5 million US citizens in Instagram 2020, there is an increase of 5.4% above the data in 2019, at the same time, it is estimated that 117.2 million US users will be reached in 2021.

The US user represents only 11% of Instagram users, but this user group is an important user group that is constantly growing.

8.Instagram is the fastest growing social media platform in
Canada The growth rate of Instagram in Canada is even more impressive. Canada saw an increase of 20.4% in 2018 and 7.3% in 2019. According to eMarketer’s 2020 forecast, Canada will see a 6.1% increase and reach 12.6 million users.

9. Place with the highest percentage of Instagram users
in its population Brunei Another remarkable information among Instagram Marketing Statistics is that Brunei may not have the highest number of Instagram users, but the country with the highest proportion of Instagram users compared to the population: 60% to be precise.

Countries using Instagram with the highest rate of population:

  • Iceland: 57%
  • Turkey: 56%
  • Sweden: 55%
  • Kuwait: 55%

If you are marketing in these countries, Instagram can be a very effective platform, especially for both organic and purchased content.

10. 37% of American adults use Instagram.
There has been a small increase of less than 35% since 2018. The proportion of Instagram users varies by age group, and these types of networks are more popular with younger users:

  • 18–29: 67%
  • 30–49: 47%
  • 50–64: 23%
  • 65+: 8%

You should do your research to identify the age group of your followers, but these Instagram user statistics offer a good starting point for understanding buyer characteristics.

11. Instagram is the most popular social media network among US teenagers
Only YouTube is the most popular platform, and there are discussions about whether a video-sharing site should count as a social media network. 72% of U.S. teens say they use Instagram, compared with 69% to Snapchat and 51% to Facebook. But young people say they use Snapchat more.

12.Gender ratios on Instagram are very similar: 52% women and 48% men In the
US, women use Instagram more than men: 43% women and 31% of men

This contradiction shows that it’s not very possible to guess about Instagram demographics – or any other social media platform. And you also can’t guess about the demographics of your own followers. Instead, it is necessary to use social media analytics tools to get detailed information about your own followers, a better content strategy, and ad targeting.

Instagram usage statistics

13. 63% of Instagram users log into Instagram at least once a day,
and 42% log in several times a day. Only 16% go to Instagram less than once a week.

To understand when your followers are online, you need to do research. So you can determine the best times to share.

14. Users will spend an average of 28 minutes each day on Instagram in 2020
, according to eMarketer’s forecast, a 1-minute increase. In response, the time spent on Facebook is decreasing somewhat. Time spent in one day on Instagram for the first time in 2019 surpassed Snapchat.

15. 200 million Instagram users visit at least one business profile every day. What are
Instagram users doing on Instagram in those 27 minutes? Most of them visit business profiles. So is your profile one that they would like to visit?

16. 62% of people say they get more interested when they see a product or brand in Stories.
If you are still not using Stories, this statistic shows that you should start using Stories. Don’t know what to share in Stories? You can always consult MotionB.

17. 11% of US social media users shop on Instagram.
As you can imagine, looking at photos and videos are among the most used reasons for Instagram. But 1 of 10 users uses this platform specifically to shop and find new products.

People use Instagram a lot early in the buying cycle. 81% of people use Instagram for product and service research.

18. 130 million Instagram users visit their shopping posts every month.
As the statistics above, this shows that people order directly from Instagram.

Instagram’s shopping shares are considered new, even thanks to the new order feature, orders can be placed without leaving the Instagram interface.

19. More than 50% of Instagram accounts use
Explore every month The Explore page is a page that allows Instagram users to discover new content and find new accounts to follow. Including your content on the Explore page is an important way to show your brand to new profiles.

20. Instagram users used ‘red apple’ emojis twice as many as ‘green apple’ emojis to return to school
Why should marketers care about this? It is true that this is a random statistic. But even the smallest change shows how well people can connect with anything.

There’s no logical explanation why people should choose red apples over the green, but they do. The only way to find out the types of colors, words, and content that will best connect with your followers is to test them.

21. The most popular ‘Giphy sticker’ in the stories is ‘Heart Love’
and the most used face filter is the heart eyes filter. At the same time, the red heart eyes emoji was used 14 billion times in 2018.

22.14% of adults in the US use
Instagram as their news source Another striking point among Instagram Marketing Statistics is that it is not close to the segment that uses Facebook as a news source (52%), but still, It is worth considering when considering how to present brand announcements. Those who use Instagram as a news source are mostly women (62%).

Instagram ad statistics

23. Instagram’s potential ad reach is 849.3 million users. This is
14% of adults aged 13 and over. It shows a 5.9% increase in ad reaches in the third quarter of 2019 compared to the previous quarter.

24. Instagram advertisers can reach a young audience of 52.9 million
Specifically, this Instagram statistic covers teenagers between the ages of 13 and 17. This puts Instagram in third place in ad reach for teenagers, ahead of Facebook (113.3 million) and Snapchat (66.9 million).

25.Brands pay Instagram influencers on average between $ 100 and $ 200 per post, on average, for videos, brands pay between $ 114 and $ 3,138, and Stories between $ 43 and $ 721.

This information is just a considerable starting point for Instagram influencers on how much you should pay for your own campaigns.

26. US marketers use Instagram 69% of the phenomenon budget
more than any other network. YouTube comes in second with 11%. If you want to add phenomenon marketing to your strategy, Instagram is a really good starting point.

27. US marketers use 31% of their Instagram advertising budget for Stories. The
other 69% use it for streaming. It means 1/3 Story and 2/3 flow. It’s a good balance you can keep in mind when determining your own Instagram advertising strategies.

28.On eMarketer estimates, Instagram will earn $ 12.32 million in ad revenue in 2020. This is a jump from 9.08 billion in 2019 and 6.18 billion in 2018. Instagram’s ad revenue exceeds Facebook, the parent company. This means that brands are more confident in Instagram’s transformational capabilities.

29.73% of US teens say Instagram is the best way for brands to reach teens about new products and campaigns. This
is far higher than other good options, Snapchat (49%) and email (37%). If you are marketing to Generation Z, Instagram is the right place for you.

Instagram publishing statistics

30.75.3% of US businesses will use Instagram in 2020
According to eMarketer, only Facebook can beat Instagram because 87.1% of US marketers use this network. A truly powerful tool for businesses.

31. Brands share an average of 2-3
Stories each week If you have been having trouble adding Stories to your Instagram Stories, this information will relax you. You don’t have to post Story every day to stay on par with other brands.

32. One-third of the most-watched Stories Business Stories
Stories are content in a slightly more intimate form, but they are a very powerful feature for businesses.

However, it is not right to build your entire Instagram feed on Stories as well.
You can contact MotionB to share the stories with the right content in the right way.

33. 60% of businesses on Instagram put interactive elements on their Stories every month, including
location tags, mentions, survey stickers, and more.

The survey sticker increased three-second video views in 90% of beta campaigns, and Dunkin ‘Donuts saw a 20% lower cost per view when using the tag.

34. Brand Stories have an 85% completion rate,
a well over 69% increase compared to last year. This may be because brands are using shorter Stories.

However, longer Stories get better reach. So, the ideal length of Stories depends on your specific goals.

35. Instagram accounts for 10.7% of social referrals to e-commerce sites, which
is much lower than Facebook’s 80.4%, but more than any other social network.

Instagram video statistics

36. Story
stickers increase video performance by 83%. However, using two stickers for photo stories decreases performance. According to the recommendation of Instagram’s parent company, Facebook, stickers ‘should be used when you want to convey important information about your brand or product’ but should be avoided if they create ‘visual clutter.

37. ‘How-to’ tutorial videos The most popular video content on Instagram
Behind the scenes posts, interviews and news follow. Buzzfeed’s Tasty videos can also be one of the best examples of this. You can think of fun, quick, easy instructions relevant to your business and turn them into a short Instagram video.

Considering all these analyzes, there are various ways to do digital marketing on Instagram. If you have any doubts about how to use strategies that vary by brand, you can contact us.

Final Comment on Instagram Marketing Statistics

You can create a roadmap for 2020 by examining the 37 items above, Instagram Marketing Statistics, and the information contained in it. In this way, you can reach more users, more brands and take your brand to the next level.